Write with passion
A certain turn off for readers is a piece of writing that does not sing.
In most cases the writer has only a few sentences at best to capture the attention of the reader. In many cases these days, you may have only a few words – perhaps even just a title to hook the reader. I get dozens of emails each day. In most cases I merely skim the titles before hitting the delete button. I simply do not have the time to read every word.
Write with passion
If you know your subject AND you are passionate about it, this will show in your writing. The reader will be hooked and read on, to the very end if your passion oozes through every word. This is what being a communicator is all about. Sharing your passion.
And when your passion shines through your writing, the readers will read to the end and many will return again and again. This is true of writing for print but essential, I feel, in blogging.
The following excerpt from an article tells how it should be:
Passionate Writing: You Can Sell Your Passion
by Carla Vaughan
If you want to be an effective writer, you will find it easiest to focus your writing on topics about which you are either knowledgeable or passionate. Passion sells.
Passionate writing doesn’t mean you have to write about romance or sex. What it does mean is that you have to write from your heart. You have to write about a topic that makes your heart pump a bit more wildly or that you get animated about when you discuss it.
When you write about a subject that creates this kind of excitement, you connect with your readers. They will love your writing. They will not be able to stop reading, in fact. If you do simple research on a topic or have a basic understanding of it, you will not be able to stimulate your readers or lead them with anticipation to the next paragraph.
Passionate writing engages the reader from the first word and leads them through your piece in a way that entrances and exhilarates them. Once you establish your voice, your readers will come to know your writing style and they will seek you out. You must be consistent, though, in producing content that is pleasurable to read.