Getting return visitors to your blog
Rick on his blog Shards of Consciousness has a post called “Three ways to get me back to your blog” where he highlights the importance of style of your blog. He says that light text on a dark background is a real put off for him. The text has to be very easy to read.
I agree.
If a blog or website has small white text on a black background I only stay a few seconds. If I don’t move on quickly, my eyes start to hurt badly. They’ve lost my attention.
Quite a discussion is happening on this topic on Rick’s site. Visit it here. (Sorry – the link no longer works.)
Updated November 2013.
Thank you for the link, Trevor. You mentioned KISS in your comment to my article. That pretty much sums it up. You do a good job of following the three principles I outlined.
It surprises me how many people don’t, but those were an expression of my tastes, and there are a lot of people in the world whose tastes differ. A case in point is the issue of interaction with visitors. A lot of sites don’t accept comments, or make it hard to comment. I’ll visit them once, but not again. Their readership levels are high if you look at their Alexa rank or Google page rank, so this doesn’t seem to be as important to a lot of people.
Thanks for the kind comments. I guess I tend to keep things easy to understand because of a lifetime of communication with young children. The other significant area of communication has been in my leadership roles within the local church. This is no place for pretentious claptrap – keep the message easy to understand and relevant.