Do you understand your Blog’s statistics?

Michael Rock in his article “How to analyse your visitors to improve your web site” has a very easy to use list of what the different aspects of your stats mean, and why they are important.

You could gain a lot of traffic to your web site by simply looking at the number of visitors per month, but what do they do when they reach your site? Do they visit the pages you want? Do they leave shortly after arriving? What pages are they interested in? Etc. Armed with this important information you can tweak your web site to help achieve your goals. What good is it to have hundreds of visitors go to your site if all they do is leave right away or look at pages that are not important?

I found the article easy to read and understand.